Privacy Policy
Effective Date: June, 2025
Owner: iMarseda
Website: https://onlineshop.imarseda.com
1. Introduction
This Privacy Policy explains how iMarseda Onine Shop (“we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you visit our website, engage with our services, or interact with us. By accessing or using our Services, you agree to the collection and use of your information as described in this Privacy Policy.
If you do not agree with this policy, please do not access or use the Services.
2. Contact Details
If you have any questions, requests, or concerns about this Privacy Policy or how we manage your personal information, please contact us at:
- Email: info@imarseda.com
- Mailing Address: Street Abdi Toptani, 1001, Tirana, Albania
- Phone: +355 692 893 282
3. What Information We Collect
We collect several types of personal information in various ways, including:
A. Information You Provide
- Contact Details: Full name, email address, phone number, billing/shipping address.
- Account Info: Username, password.
- Order Data: Products purchased, order history, shipping/tracking status.
- Payment Data: Billing address, card type, payment confirmation (processed securely via third-party processors—see Section 6).
- Customer Support: Messages, inquiries, complaint details, reviews, return requests.
B. Information Automatically Collected
- Usage Data: IP address, device type, browser type/version, pages viewed, referral source, time zone, and interaction data.
- Cookies and Tracking: See Section 9.
C. Information from Third Parties
- Payment providers (e.g., Stripe, PayPal)
- E-commerce platforms (e.g., Shopify)
- Marketing partners and analytics services (e.g., Google Analytics, Meta Pixel)
4. How We Use Your Information
We use your information for the following purposes:
| Purpose | Examples | Legal Basis (GDPR) |
|---|---|---|
| Service Delivery | Order fulfillment, account creation, communication, support | Contract performance |
| Marketing & Promotions | Email campaigns, personalized ads | Consent or Legitimate Interest |
| Improving Services | Website analytics, UX improvements | Legitimate Interest |
| Security & Fraud | Detecting unauthorized access or fraud | Legitimate Interest / Legal Obligation |
| Legal Compliance | Responding to legal requests, tax filings | Legal Obligation |
5. Sharing Your Information
We may share your personal data with the following categories of recipients:
- Service Providers: Hosting, payment processing, shipping, IT support, analytics, marketing
- Business Partners: Shopify, Meta (Facebook/Instagram), Google, Klaviyo
- Legal Authorities: Courts, regulators, and law enforcement if required
- Corporate Transactions: In case of a merger, acquisition, or sale of assets
- With Your Consent: For reviews, testimonials, and promotions
We do not sell your personal information for profit.
6. Payment Processing
We use secure, third-party payment gateways such as Shopify Payments, Stripe, or PayPal. Your payment details (like credit card numbers) are never stored on our servers. These processors comply with PCI DSS standards.
7. International Data Transfers
If you are located outside Albania, your data may be transferred to—and processed in—countries that may not offer the same level of protection. We implement adequate safeguards such as:
- EU Standard Contractual Clauses (SCCs)
- Data Processing Agreements (DPAs)
- Third-party certifications (e.g., Privacy Shield, ISO/IEC 27001 where applicable)
8. Your Rights and Choices
Depending on your location (EU, UK, US, etc.), you may have rights to:
- Access your personal information
- Correct inaccurate data
- Delete your data (right to be forgotten)
- Object to or restrict processing
- Port your data to another provider
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
Exercising Your Rights
To exercise your rights, please email us at info@imarseda.com. We will respond within 30 days as required by applicable laws.
9. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to collect browsing data and provide core functionalities, such as:
- Keeping you logged in
- Remembering your preferences
- Analytics and performance tracking
- Advertising personalization
Types of Cookies Used
- Essential Cookies: Required for basic functionality
- Analytical Cookies: Google Analytics, Shopify stats
- Marketing Cookies: Facebook Pixel, Google Ads
Managing Cookies
You can manage cookies through your browser settings or decline optional cookies via our website banner.
10. Retention of Personal Information
We retain your information only as long as necessary to:
- Fulfill the purposes outlined above
- Comply with legal and tax requirements
- Resolve disputes and enforce agreements
Example Retention Periods:
- Account data: Until account closure or inactivity for 24 months
- Order data: Up to 6 years (tax purposes)
- Email marketing: Until you request deletion
11. User-Generated Content
If you submit reviews, comments, or other public content, it may be visible to other users. We cannot control how other users may use this information.
Avoid posting sensitive data in public reviews.
12. Third-Party Links
Our Site may include links to third-party websites. We are not responsible for their content, security, or privacy practices. Please review their policies before providing personal information.
13. Children’s Privacy
Our Services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have, contact us to request removal.
14. Security
We take reasonable administrative, technical, and physical measures to protect your information, such as:
- Secure servers (HTTPS)
- Password encryption and hashing
- Access controls for staff
- Firewalls and malware protection
However, no method of transmission over the internet is 100% secure. Please take steps to protect your account credentials.
15. Changes to This Policy
We may update this Privacy Policy periodically. When we do, we will revise the “Effective Date” at the top. Major changes will be communicated via email or website notices where required by law.
16. Opt-Out Options
You may opt out of:
- Email marketing: Click the “Unsubscribe” link in any email
- Cookies: Adjust settings via our banner or your browser
- Targeted Ads: Visit YourAdChoices or use device settings
17. Language and Jurisdiction
This Privacy Policy is written in English and governed by the laws of Albania. Any disputes arising will be subject to the exclusive jurisdiction of the Albanian courts.